Nikola Tesla AR - Experience the world's first mobile augmented reality app to honor Nikola Tesla.
Nikola Tesla is arguably one the most innovative scientists and inventors of the 20th century. So why is he largely ignored in history and science classes across the country?
Using augmented reality, children and adults alike can now learn more about Tesla by downloading the free app and scanning poster designs with their mobile devices.
The app and its corresponding interactive posters up the ante on the "edutainment" experience. By way of 3D animation and the video playback of short documentary films, the AR app brings awareness to Tesla’s dream of a world with free, renewable energy. We're helping to make this dream a reality via education.
what we did
3D modeling + animation
AR experiential design and implementation
art, creative and technical direction
mobile application design and development
subject matter expert interfacing and knowledge transfer
UI and UX design
video acquisition + editing
how the app works
Each of the four designs features interactive 3D animation or video to educate people about Nikola Tesla and his dream of a world with free, wireless power and communications.
Lightning Strikes AR
The Nikola Tesla AR app and interactive artwork is an interactive component to author John F. Wasik's book, Lightning Strikes: Timeless Lessons in Creativity from the Life and Work of Nikola Tesla. Click here for more info.
Tesla Serbian Book
The Nikola Tesla AR app and interactive artwork is included as an interactive component to the Serbian published book, Tesla.
The first edition of TESLA Magazine showcased the Nikola Tesla AR project.
Tesla Coil Museum Exhibit Program
The Nikola Tesla AR project is an interactive component in the book by Richard Mathias
Serbian magazine, Ilustrovana Politik, published an article about the Nikola Tesla Symposium including the Nikola Tesla AR app and interactive posters in Izmir, Turkey.
The Turkish Chamber of Electrical Engineers of Izmir newsletter recapped the Nikola Tesla Symposium including the Nikola Tesla AR app and interactive posters. Click here for the PDF article.
exhibitions + demonstrations
Other public appearances
The Franklin Institute • Tesla Science at Wardenclyffe • Tesla Memorial Conference • Philadelphia Science Festival & Carnival • University of Pennsylvania STEAMpunk Expo • House of King Petar I , Serbia • Philly Tech Week • Nikola Tesla Symposium, Turkey • Young Innovators Fair • Tacony Academy Charter Schools • Columbus Gallery Hop • Independence Visitor Center • The Wagner Free Institute of Science • University Science Center • Tesla Birthday Expo, Long Island • Augmented World Expo, Silicon Valley
Technical.ly Philly wrote this article about the project.
The project was selected as Geekadelphia's crowdfunding project of the week.
Tech blog, TechFaster.com, wrote this article about the project.
"If you peruse Yetzer's Indiegogo page you'll find that not only is the artwork and app educational, it's magnificent. Yetzer is an awesome artist and after watching the videos you'll see how he hopes to both preserve the legacy of the famous scientist as well bringing it to life."
awards + recognition
Tesla Spirit and Educational Technology Award
Brian Yetzer received the Tesla Spirit Art and Educational Technology Award for the creation of the Nikola Tesla AR app and interactive posters during the Tesla Memorial Conference at the New Yorker Hotel in New York City.
Consulate General Certificate of Appreciation
Brian also received a certificate of appreciation from the Consulate General of the Republic of Serbia in New York for his work to promote
the life and work of Nikola Tesla.
"Yetzer Studio's posters provide an augmented reality experience which immediately captures the attention of the modern day scholar. Tacony Academy Charter School emphasizes invention and problem solving. The Nikola Tesla interactive posters provide the ideal inspiration for any STEAM school. Brian Yetzer is an innovator in curriculum resources. This is not paper based or computer based; rather it is a combination of the two. It requires user engagement and self-discovery which shows Yetzer Studio’s understanding of how to activate the learning experience. Thanks to Brian Yetzer for being a career mentor to students as well as an innovator in his field."
- Ashley Renfrew | Executive Director | American Paradigm Schools
Yetzer Studio AR solutions
increase ticket sales and number of visitors
engage through interactivity, making learning individualized and fun
allow for a more memorable and satisfying museumgoer and user experience
verify accuracy made possible by leading engineers and scientists
increase "virality" from users sharing AR content on social media
connect the past with the present by allowing people to make the connection via their smartphone
gauge experiential effectiveness through the use of analytics