Introducing the Future Valley AR experience - a new, immersive augmented reality plaza in Brewerytown, Philadelphia.
Situated on the former site of a 19th-century brewery, the experience highlights the historical significance of Brewerytown.
Walk into the center of the plaza and position your device over the murals located at 1410 N. 31 St. Philadelphia, Pennsylvania to activate the experience.
The augmented reality creates a dramatic virtual environment where the past and future of the site merge. This AR experience, available for free via phone and tablet app, synthesizes imagined structures, historical imagery, text, and audio to educate and inspire visitors.
Yetzer Studio guided the strategy, development and implementation of the experience, collaborating with renowned artists, David Guinn and Robert Goodman, to create the app.
The Future Valley app demonstrates how our augmented reality solutions can help leverage mobile devices to assist in providing large-scale experiences for public institutions, businesses, and community spaces.
Future Valley was made possible by The Philadelphia Redevelopment Authority's Percent for Art Program, Mural Arts Philadelphia, and the Commonwealth of Pennsylvania.
what we did
3D modeling + animation
AR experiential design and implementation
art, creative and technical direction
mobile application design and development
UI and UX design
how Future Valley works
Download and launch the Future Valley app.
Walk into the center of the plaza and position your device over the murals.
Learn about the historical significance of Brewerytown in AR.
The Future Valley AR experience launch event was held on Saturday, December 10th, from 4-6pm (ceremony at 4:47pm, sunset) at the Future Valley Plaza, 1410 N. 31 St. in Brewerytown, Philadelphia.
Download the press release by clicking here.
philly tech week
The Future Valley AR plaza was showcased during Philly Tech Week - Philadelphia's weeklong celebration of technology, entrepreneurship and innovation.
Visit the Philly Tech Week event page, https://2023.phillytechweek.com/event/future-valley-plaza-a-new-immersive-augmented-reality-plaza-in-brewerytown/